Festive Packaging for Jack Daniel’s

Mumbai-based Open Strategy and Design kept the festive spirits high during the Diwali season with the design and conceptualisation of the limited edition packaging for the iconic Jack Daniel’s. The illustrations for the packaging were done by Lokesh Karekar, founder of Locopopo, in his characteristic style. A poster and deck of playing cards—quintessential to any Diwali party—were also part of the festive package, and are a keeper for their playful art. “Keeping the 7 Ace at the centre of the composition, we developed a character of Jack No.7 evolving from the world of playing cards,” said Karekar, referring to the name of the brand, Old No: 7, that is printed on the neck and the trunk of a JD bottle, as admirers would know.


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